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Fan Insights Manager

Nashville, TN · Marketing/Public Relations
Outback Presents has a unique opportunity to join the nation’s leading independent events promoter as a data-driven, Fan Insights Manager on our marketing team.   The Fan Insights Manager will develop key fan / audience insights to Outback Presents clients, artists, and partners  that will spark creative marketing strategies to maximize live event ticket sales. Additionally, the Fan Insights Manager will Interpret, highlight and champion key fan insights to initiative marketing campaigns and guide brand strategy.

Key Responsibilities
  • Research and compile data related to various markets, demographics, interests, past events, and demand
  • Translate fan insights and research into pitches meetings and decks
  • Conduct full lifecycle market research using analytical resources
  • "Tell the story" behind the data, uncovering key terms from market research and share with stakeholders
  • Collect critical fan-based insights
Qualifications:
  • 3 - 5 years market research or consumer insights experience either in-house or agency
  • Experience with a broad range of quantitative and qualitative methodologies
  • Experience creating qualitative and quantitative consumer surveys
  • Proficiency with Microsoft 365, including Excel and Powerpoint or Google Sheets and Keynote
  • Subject matter expert on fan-based research
  • Experience related to marketing operations, platforms, technology, campaign performance metrics, and data management
  • Proficiency with Microsoft Excel, Google Sheets, or similar spreadsheet software
  • Proficiency with Microsoft Powerpoint, Keynote, or similar presentation software
  • Must have Covid-19 vaccination subject to legally valid exemptions
  • Must be willing to work in the Outback Presents office in Nashville during normal business hours
  • Must possess U.S. employment authorization without sponsorship 
This position reports to the Director, Strategic Marketing
 
Benefits
  • Medical, dental, vision, & prescription insurance 
  • Generous paid-time off including vacation, personal days, sick time, medical leave
  • Access to live music and comedy events
  • 401K match 
     
Outback Presents is the leading independent, full-service promoter of live entertainment. Based in Nashville, Tennessee, Outback Presents specializes in producing music and comedy shows, tours, and festivals across North America and connecting its diverse roster of artists with their fans. 
 
Outback Presents provides equal employment opportunities to all employees and applicants for employment without regard to race, color, ancestry, national origin, gender/expression, sexual orientation, marital status, religion, age, disability, gender identity, results of genetic testing, or service in the military.
 

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